Starting with the Obama campaign in 2008, every major campaign has used technology and data to drive election strategy. Indeed, the difference between winning and losing could be just a few votes per polling station.
Next Wave Africa helps candidates win elections by using digital technologies, data analytics, and expert advisory services to optimise a candidate’s funding, scheduling and messaging strategy. The data will inform candidates where to go, what to say and how to say it in order to yield the highest possible impact.
Electoral victories are built upon a common strategic thread spanning the entire spectrum of electoral activities. Next Wave Africa’s end-to-end Political Technology System includes the following components:
The first all-in-one campaign software to mobilise people, build a movement, and win campaigns. The Campaign Management Platform helps you digitise and manage your databases, communications and activities such as fundraising and campaigning.
Unique, behaviour-driven system for creating and maintaining target audiences
Personalised, broadcast, group, and automated WhatsApp, Email, and SMS messages
Pre-built integrated apps aimed at generating engagement by quickly building out polls, surveys and quizzes
Create posts and advertise on social media platforms using our pre-built templates
Quickly build and operationalise landing pages using our pre-built templates
Integrate donation collection deep within your campaign structure
Mobilise your base to attend important campaign and fundraising events
We offer the only Conversational AI platform built by Africans for Africa for WhatsApp, USSD, and contact centre channels in any language. Our Cognitive AI platform delivers high-impact, hyper-personalised customer experiences (bots) at scale.
Your audiences want to connect with businesses on a familiar platform that is fast and reliable. Using WhatsApp for your campaign messaging opens the door for fast, effective communications leading to better customer engagement, increased trust, and long-term voter, volunteer, and doner relationships.
Our end-to-end data analytics engine has been highly effective in delivering successful election strategy, campaigns, and anti rigging systems across many countries around the world. Services include:
History has taught us that when candidates speak, what mediums and messages they use can have an enormous impact on election outcomes. Our Strategic Advisory Services ensure that you are spending your time and money where it will have the greatest impact, speak about the issues that matter to each audience, and determine the medium to engage with voters to give you the highest probability of winning.
If you don’t have the skills in-house, Next Wave Africa can provide part- or full-time social media and systems managers to help you with day-to-day campaign management.
Messaging is quite simply the face of your brand, and your brand is your candidate and political party. Messaging – finding the right themes and concepts that your candidate can authentically express to your market – becomes the core of your communications strategy. Taking time upfront to craft a compelling set of messages pays big dividends throughout the campaign, from announcement to election day.
Messaging drives written and visual communication and creates an emotional connection with your audiences, from voters to volunteers to doners. Messaging communicates what you stand for and what you will deliver when you enter office.