Recorded September 21, 2020
Covid-19 will change consumer marketing forever. It won’t just affect traditional retail and e-commerce to affluent customers and the formal retail sector. The impacts will be felt everywhere. Marketing to consumers in townships, semi-rural, and rural areas is still heavily dependent on the “informal” retail and face-to-face interactions including community events. With the lockdown severely impacting household budgets and social distancing regulations restricting access to markets, brands and retailers are facing unprecedented marketing challenges. Join us for a wide-ranging discussion on this topic during this disruptive period.